Example Widgets, Inc has a website that serves users in the USA, Great Britain, and Germany. The following URLs contain substantially the same content, but with regional variations:
Note that the language-specific subdomains in these URLs (en, en-gb, en-us, de) are not used by Google to determine the target audience for the page; you must explicitly map the target audience.
Here is the HTML that should be pasted into the
<head>
section of all the pages listed above. It would direct US, UK, generic English speakers, and German speakers to localized pages, and all others to a generic homepage. Google Search returns the appropriate result for the user, according to their browser settings.